Group Coaching For Real Estate Agents

Gavin Sharpe has spent the last 20 years working with salespeople. He founded and ran his own recruitment company which became a global enterprise and leader in its field. He ran his own sales training company. Today he works as a Forbes business coach and therapist to help others unlock their full potential. As a sales expert, performance coach and motivational speaker, he understands how to help people maximise their potential.

Have you ever wondered about any of the following?

  • Why do some of the best real estate agents make the least competent managers?
  • Why do so many real estate agents struggle with business development and the concept of “selling” their services?
  • Why are rainmakers often the most difficult personalities?
  • What are the behaviours/skills that will transform a great estate agent into a great leader?
  • How can today’s generation of real estate agents meet tomorrow’s leadership challenges?

If only we could get out of our own way and overcome the obstacles that block us, we could all become more productive. It is no different for real estate agents. They can be cynical about coaching. Some fear it will be an exercise in fluffy naval gazing and time away from their revenue generating desk.

Coaching is about change. Our ethos is that change is measurable. There must be a return on investment for coaching to be successful. This lies at the heart of what we stand for.

Group Coaching

Groups create an opportunity for transformational change. When we see ourselves in others, we become vulnerable and open to change, even real estate agents! This is where growth can flourish. There is nothing more powerful than working with a small group of people as they unlock their potential.

Coaching is a thought-provoking and creative partnership that inspires the client to maximise their potential.

Group coaching is based on the premise that all our learning, from the earliest moments of life occurs in a relational context. (Thornton, C. 2016). Grounded in core coaching competencies, group coaching brings the coaching conversation into a small group context. It’s an intimate conversation space, focused on goal setting, deepening awareness around key issues, taking action, and accountability. (Britton, J.2020.

Groups provide economies of scale. The investment in coaching a group of real estate agents is less than coaching the same number on a one-to-one basis. The results are typically more transformational.

Group Coaching Programme For Real Estate Agents

We design our programmes to suit an organisation’s needs.

Our six-month leadership & development programme is often the model we start with when planning a group coaching programme. We incorporate the global goals of the organisation together with the goals of each real estate agent and aim to deliver measurable results for both parties. Those goals are clearly defined at the outset and reviewed and measured throughout the group coaching programme.

Over a six-month period, we offer a mix of individual coaching sessions which are placed around a set number of core group coaching days. Participants meet in between the monthly sessions to review and implement their experiences. 

At the end of the period, we review the goals set at the outse and measure the change that has occurred.

Who Should Attend?

Group coaching sessions are typically for real estate agents at the same level in their development. For example, group coaching might be suitable for a cohort of senior negotiators, heads of department or senior directors.  


The idea of group coaching is to meet the individual needs of all participants, hence there is a homogeneity to each group. Typical themes include:-

  • Developing A Leadership Brand
  • Excel At Business Development
  • Improving negotiating skills (for example to convert leads and close deals)
  • Effective Communication and EQ
  • What Does It Take To Be A Rainmaker?

Why Do Training and Corporate Offsites Often Fail?

Many offsite company retreats fail. There is a short-term boost to morale after some fluffy offsite activity but everyone soon returns to doing what they did before. Nothing changes if nothing changes.

The aim here is to unlock the leadership potential of each individual within a group context. A process of self-discovery creates a substantive shift in self-awareness which once seen is hard to unsee. In group coaching, each participant is held accountable for their personal development and also takes responsibility for the group which further enhances the internal growth.

Group coaching brings people together with a shared focus with the intention of individual development. Unlike most training, success is measured. 

In summary, coaching is about removing the roadblocks that we often self-impose between ourselves and our potential success. This is not training where an expert looks to impart their knowledge to others. It is a fluid, dynamic process where transformational change can and does occur.

Please contact us for more information on all our coaching programmes.

Share your love